Outdoor advertising in United Arab Emirates
618 faces in 30 cities, 63 of them digital. Formats: billboards, supersites, bridges, and others. We’ll pick the addresses and price the plan for your dates.
Billboards · Dubai · 1 of 6
Trade Centre, Sheikh Zayed Road, Dubai
618 faces 
in 30 cities. Add the ones you need 
to one request.
- outdoor structures
- 538
- digital faces
- 63
- outdoor formats
- 13
ad.media catalog data as of 22 October 2026.
Where to advertise across United Arab Emirates
Advertising formats in United Arab Emirates from a cityboard to a supersite
- 1.8 mperson
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How it works from selection to quote
Add faces to your selection
From the map, the catalog or the city pages.
Send a request
You get a request number right away and a copy by email.
Get a quote
A manager checks availability and emails you a quote.
Frequently asked questions about advertising in United Arab Emirates
Can’t find your answer? Ask us and we’ll reply by email.
Dubai and Abu Dhabi cost more than the northern emirates, and large structures along the main highways are scarce, which the rate card reflects. The monthly price is on the surface card where the owner has published it, and invoices are issued in AED. Send the addresses and the dates and we will quote with the volume discount applied.
Sites are available in 30 cities, and the catalogue covers 30. The main choice is here: Dubai, Sharjah, Ajman. The audience here is concentrated along the highways: pairing Sheikh Zayed Road with district streets usually beats a cluster of addresses in one neighbourhood.
There are 13 formats, with most of the buying in Billboards. Large boards line the highways, panels and shelters serve the walkable districts, and facade screens cluster in the business quarters.
Yes, and nothing goes up without a permit: in Dubai an advertisement is displayed only under one, and a complete application is decided within ten working days. The entity depends on the place: the road right of way goes to the RTA, a building or a plot to the municipality, a free zone to its own authority. So the artwork is needed earlier than on an ordinary campaign: permit first, then print and installation. We submit the file together with the site owner.
Yes, and not as small print: Arabic is the main language of the advertisement, its text takes at least half the area of the medium, sits in the upper section or on the right-hand side, and must be free of grammatical and spelling mistakes. It sets right to left, so the composition has to allow for it from the start, with English running alongside. If the source file is English-only, plan the translation and the re-layout before it goes in.
Digital surfaces: 63. The whole UAE outdoor catalogue: 618. Screens here occupy the most expensive stretches of highway and the business districts, sell as impressions in rotation and let the message change by time of day. Printed structures remain better value once a campaign runs a month or longer.
Placement rules in United Arab Emirates
Half the medium has to be Arabic
Arabic is the main language of an advertisement: its text occupies at least half the area of the advertising medium, sits in the upper section or on the right-hand side, and must be free of grammatical and spelling mistakes. English runs beside it, never instead of it. The composition is built around that before the first sketch.
The permit comes from whoever owns the place
There is no single advertising window in Dubai: the permit comes from the entity that owns the place. A structure in the road right of way goes to the RTA, one on vacant land, a building or the coast to the municipality, one inside a free zone such as the DIFC to the zone authority. A mixed list goes to several windows.
Some places take a medium only by the Manual
The decree lists the addresses open only under the rules of the Manual: historical buildings, places of worship and cemeteries, road signs and traffic lights, trees and residential facades. An address like that is checked before it reaches the quote.
Content that conflicts comes down at your cost
The content of an advertisement must comply with Islamic Sharia and must not conflict with public order, public morals or the traditions of the emirate, and the claims must be accurate and honest. An advertisement already up that fails this is ordered down at the permit holder's cost. Name a sensitive category before the shortlist.
AD.media placement desk reviews the placement rules in United Arab Emirates, next review 1 February 2027
Cities in United Arab Emirates A to Z
Outdoor advertising in other countries
- Russia251,678 faces · Moscow, Saint Petersburg, Rostov-on-Don
- Belarus5,724 faces · Minsk, Homyel, Brest
- Bulgaria4,375 faces · Sofia, Plovdiv, Varna
- Latvia1,667 faces · Riga, Jelgava, Valmiera
- Uzbekistan1,251 faces · Tashkent, Jizzakh, Samarkand City
- Kazakhstan740 faces · Almaty, Shymkent, Aktobe
- Armenia634 faces · Yerevan, Kasakh, Hrazdan
- Germany361 faces · Lübeck, Karlsruhe, Ludwigshafen am Rhein
- Turkey305 faces · Istanbul, Sarıyer, Antalya
- Serbia241 faces · Belgrade, Surcin, Niš
- Azerbaijan234 faces · Baku, Sumgayit, Novxanı
- France207 faces · Caen, Cherbourg-en-Cotentin, Arras
- Italy191 faces · Andria, Bari, Foggia
- Cyprus138 faces · Strovolos, Limassol, Dromolaxia
- Hungary59 faces · Budapest, Szombathely, Szolnok
