Billboard and screen rental

Outdoor advertising in Serbia

241 billboards, city-format panels, and digital screens in 4 cities. We'll show you photos and exact addresses, price it for your dates, and take on the printing and installation.

  • Outdoor241
Choose a cityOpen the map: Belgrade
  • Photos and exact addresses
  • One contract instead of ten
  • We can place on any structure, even off-catalogue
Photo of a billboard from the catalog

241 billboards and screens

Catalog4 cities

39 of 241 are digital

Photo of a billboard from the catalog
Photo of a billboard from the catalog

What's available

What you can book in Serbia

Updated September 26, 2026

241
billboards and screens

on 232 structures

4
catalog cities

with at least one format available

232
addresses on the map

streets, highways, and building facades

39
digital screens

of 241 billboards and screens

5
owners

we bargain them down for you

We count sides, not structures: one billboard often carries two or more. We'll check your dates against your list before quoting.

Cities

Cities with billboards and screens

The widest choice is in the largest cities, but there are boards in regional capitals and small towns too.

Formats

Outdoor advertising formats in Serbia

8 formats, and Cityboards is the most common.

Prices

What outdoor advertising costs and what drives the price

There is no single national rate card: a billboard on an arterial road and a billboard on a regional bypass are priced differently. Rate-card prices sit in the city catalog, and a manager puts the final quote together in RSD.

The size comes from the city catalogue

Belgrade's tariff names the types one by one: a 2.59 m² city light, a 12 m² board, an 8 m² advertising column, an 8×3 m panel. A format is not chosen by eye — a type is taken from the urban-equipment catalogue, and the price follows the type.

The city zone, not just the street

Belgrade sets the charge for a place by the type of structure and by the zone: an extra zone, then zones two to four, then zones five to eight and the special-purpose zone. That grid is already in the price of the surface before an advertiser ever sees it.

The category narrows the address list

For alcohol under 20% and games of chance every address within a hundred metres of a nursery, a school or a health facility drops out of the shortlist, and in a dense centre that is a large share. What is left is scarcer, and that pushes the price up.

The old core is cleared address by address

More than half of the new places in Belgrade's plan lie in protected areas, where conditions and the monument-protection institute's consent are obtained location by location. Large formats are scarce in the old centre, and the narrow choice pushes their price up.

Digital screen or printed board

A screen is sold as impressions in a loop; a printed board carries one creative for the whole term.

Term and volume

The longer the campaign and the more addresses in the request, the lower the price per space.

We'll price your list

Tell us the cities, formats, and dates. We'll check what's free and send a quote.

Offers

Current offers in Serbia

All offers
Graffiti Advertising image
Belgrade

Graffiti Advertising

Graffiti advertising transforms urban walls into large-scale branded artworks that integrate naturally into the city environment.
View promotion

How it works

How to rent a billboard: four steps

Four steps from choosing addresses to launch. We'll confirm free dates and terms before anything is signed.

  1. Choosing sites

    A city, a format, a district or specific addresses on the map. What you tick goes into a list.

  2. Request

    Send us the list and your campaign dates. A manager replies during business hours and clarifies the brief.

  3. Quote and hold

    We check availability with the board owners and price the quote. If an address is taken, we'll try to negotiate the current advertiser's move off it, and if that doesn't work, find you an equivalent board nearby.

  4. Artwork and launch

    We'll tell you the artwork specs, print, and install. After launch we send a placement report.

Payments
Serbian Dinar (RSD)

The currency a manager confirms the quote in.

Language
English

Correspondence, quote, and documents

VAT
20% — the standard rate

The quote may differ: it depends on the structure owner and their tax regime

Questions

Common questions about advertising in Serbia

Belgrade costs the most, Novi Sad and Niš sit lower, and inside a city the price follows the zone: Belgrade sets the charge for a place by the type of structure and by the zone, and there are eight zones plus an extra zone. The month's rate-card price is shown on the surface card where the owner has published it; invoicing is in RSD. Send the address list and the dates and we will price the whole thing.

Can't find your answer?

Send your question — the ad.media team will reply by email.

Rules

What can stand between you and the address you want

4 reasons a board can turn out to be unavailable or the artwork can fail approval.

The municipality writes the rules, not the state

The law hands the conditions and the manner of outdoor advertising to the local self-government unit: the municipality decides which sites are open to advertising, on what terms and at what charge for the place. The same format therefore clears under different rules in Belgrade and in Niš, and a rate card is assembled city by city, not nationally.

Serbian Law on Advertising (Zakon o oglašavanju), article 40checked August 26, 2026

An address exists only once it is in the municipal plan

A board goes onto a public surface only with the prior approval of the municipal authority, and that authority adopts a plan of places and, on the strength of it, runs a tender for the user of each place. There are no free addresses outside the plan: the list is finite and published in advance, and every place already has a tender winner.

Serbian Law on Advertising (Zakon o oglašavanju), article 41checked August 26, 2026

A hundred metres from a school is the minimum distance

Drinks up to 20% ABV and games of chance may be advertised outdoors, but no closer than a hundred metres in a straight line from a nursery, school, healthcare facility or institution for minors. Tobacco is not advertised outdoors at all. For those categories we filter the shortlist by that radius before you see it.

Serbian Law on Advertising (Zakon o oglašavanju), articles 46, 50 and 54checked August 26, 2026

In a protected zone consent is obtained address by address

Belgrade's third-phase plan of places was adopted on 30 June 2026 for eleven years and added 130 addresses. For 76 of them, lying in areas protected by the city institute for the protection of monuments, separate conditions and the institute's consent are obtained location by location. Large formats in the old core are few.

Belgrade plan of advertising places, phase III, “Službeni list grada Beograda” no. 60/2026checked August 26, 2026

What we do when the address is already taken

An address on a public surface is not taken for good but until a term runs out: the permit and the contract of the place's user were issued for a fixed period, and the end date is known in advance. So a taken address gets an answer with a date in it, not a refusal.

  1. Ask the owner when the place frees up

    We write to the owner of the structure and get the date the place is held until. The permit runs for a term, and contracts signed under earlier plans stay valid exactly to the end of their period, so there is nothing to guess.

  2. Check the neighbouring places in the same package

    Free places are tendered in a package, and a package has a single user. The neighbouring address is therefore usually with the same operator, so a swap is confirmed in one letter rather than a fresh round of talks.

  3. Hold the first free date

    You choose whether to wait for the place to free up or to take the neighbouring address. We hold the chosen option with the owner until you answer and put it in the quote only once you have agreed.

Only addresses the owner has confirmed for your dates go into the quote.

  • The free-up date is known: the permit runs for a term
  • The neighbour is often the same operator: places are let in packages
  • In a protected zone each swap is cleared address by address

Other countries

Advertising in other countries

There are billboards and screens in neighboring countries too.

We'll find the boards for your brief

Tell us what you're advertising and in which cities. We'll pick the boards, show you the photos and addresses, and price the quote.

Open the map: Belgrade
Serbia241 billboards and screens in 4 cities39 of them are digitalOpen the map