Outdoor advertising in Serbia

Belgrade costs the most, Novi Sad and Niš sit lower, and inside a city the price follows the zone: Belgrade sets the charge for a place by the type of structure and by the zone, and there are eight zones plus an extra zone. The month's rate-card price is shown on the surface card where there is one; invoicing is in RSD. Send the address list and the dates and we will price the whole thing.

Boards and screens stand in 4 cities, and with the other formats the catalogue holds 4. The main choice falls to these cities: Belgrade, Surcin, Niš. The country is compact, so a campaign in four or five cities reaches almost the whole urban population without extra print logistics.

There are 8 formats, and Cityboards is in most requests. Large structures stand at city entrances and along main roads, city lights in the pedestrian areas of Belgrade and Novi Sad. Historic quarters carry almost no large boards, and the few that stand there cost more.

The placement rules here are written by the municipality rather than the state: each municipality decides which sites are given over to advertising and on what terms, and a board goes up only on a place written into its plan. On top of that the law adds a radius for certain categories: drinks up to twenty percent and gambling may not be advertised within a hundred metres of a nursery, a school or a medical facility. So addresses are picked from the catalogue and against the category, not off a map.

We check whether the chosen addresses are free on your dates and send a quote with the volume discount applied. Taken addresses are swapped for neighbouring ones, but only with your consent. Then come the contract and the artwork; the campaign starts once you have approved both the terms and the file.

Digital surfaces: 39; surfaces in all: 241. Nearly all the screens are in Belgrade. A screen is worth it when the message lives for a week: a sale, an event, a date. For steady contact with the same audience over a month, a printed board suits better.