Outdoor advertising in Yekaterinburg

A month starts at RUB 18,000, and a typical catalogue address runs about RUB 120,000. The price sits on the card, next to the photo and the address, so a shortlist can be built to a budget in advance.

The estimate is built from your list of addresses and dates, with volume taken into account, and we confirm availability with the owners of the structures.

Advertising faces in the catalogue: 6,641. Addresses under them: 2,351. Owners: 19. Every face carries a photo and an exact address, prices are shown right in the catalogue, so structures from different owners in one raion — the Russian word for a city district — sit in a single list.

The catalogue filters by format, by raion and by price, and the same split is on the map.

Formats in the catalogue: 6. The format with the most faces is Billboards, and those faces number 3,334. What may physically be installed depends on the zone: for the historic zone the regional concept names the base structure types.

• city-format panel and poster structure
• city board
• bus shelter combined with a city-format panel
• free-standing column
• building-site mesh
• media facade and video screen
• roof structures

In the other-purpose zone — industrial sites and places with heavy foot and car traffic — every structure type the concept provides for is allowed.

Digital faces in the catalogue: 1,664 of 6,641. Take a screen when the creative has to change mid-campaign — for events, sales or times of day; take a printed surface when holding the whole site for the full term matters more.

In Yekaterinburg digital works in the centre too: the regional concept treats the video screen and the media facade as structure types of their own and allows both inside the historic zone.

Yes: metro surfaces in the catalogue: 1. Stations carrying them: 1. The Yekaterinburg metro is one line running north to south, and it took 19.3 per cent of all public transport rides in the city in 2025, against 18.1 per cent a year earlier.

Every surface comes with a photo and the exact station address, and prices are shown right in the catalogue. We confirm availability with the owners of the structures, and we review the artwork before printing.

There is no blanket ban on the centre: the limits follow the zone. Inside the historic zone there are three — placement sites must stand at least 50 metres apart, wall-sized brandmauer banners are banned (as they are in the central zone), and an address near a cultural heritage site picks up federal law No. 73-FZ. The regional concept draws the outline of the zone along these streets:

• Mamina-Sibiryaka
• Shevchenko
• Vostochnaya
• Pervomayskaya
• Sofyi Kovalevskoy
• Malysheva
• Lunacharskogo
• Kuybysheva
• Moskovskaya
• Chelyuskintsev

The residential zone is bounded block by block, and a specific address is checked against the regional placement scheme: the ministry publishes the sites in force as an interactive map.

The region issues them, not the city hall. Sverdlovsk Oblast law No. 86-OZ of 20 July 2015 moved nine advertising powers away from Yekaterinburg for eleven years, and since 1 January 2016 they are exercised by MUGISO, the Sverdlovsk Oblast ministry for the management of state property: the placement scheme, the permits, and the orders to dismantle unauthorised structures.

There is one exception — structures in the right-of-way and roadside strips of federal, regional and inter-municipal highways. The city kept only the contracts for structures that use municipal property, which is why the map of legal sites lives on the ministry site and not on the city portal.