Outdoor advertising in Yekaterinburg

A month starts at RUB 18,000, and a typical catalogue address runs about RUB 130,000. The price sits on the card next to the address where one is available.

The estimate is built from your list of addresses and dates, with volume taken into account, and we check that the chosen faces are free before sending it.

Advertising faces in the catalogue: 9,573. Addresses under them: 3,518. Every face carries an exact address, plus a photo and a rate-card price where they are available.

Formats in the catalogue: 5. The format with the most faces is Billboards, and those faces number 4,886. What may physically be installed depends on the zone: for the historic zone the regional concept names the base structure types.

• city-format panel and poster structure
• city board
• bus shelter combined with a city-format panel
• free-standing column
• building-site mesh
• media facade and video screen
• roof structures

In the other-purpose zone — industrial sites and places with heavy foot and car traffic — every structure type the concept provides for is allowed.

Catalogue addresses are spread across the raions of the city, and the raions with addresses number 8. Administratively Yekaterinburg splits like this (charter, article 3):

• Akademichesky
• Verkh-Isetsky
• Zheleznodorozhny
• Kirovsky
• Leninsky
• Oktyabrsky
• Ordzhonikidzevsky
• Chkalovsky

The city administration report for 2025 singles out Leninsky, Verkh-Isetsky and Oktyabrsky as the raions with the most developed retail and business infrastructure.

Digital faces in the catalogue: 3,580 of 9,573. Take a screen when the creative has to change mid-campaign — for events, sales or times of day; take a printed surface when holding the whole site for the full term matters more.

In Yekaterinburg digital is allowed in the centre too: the regional concept treats the video screen and the media facade as structure types of their own and allows both inside the historic zone.

Yes: metro surfaces in the catalogue: 1. Stations carrying them: 1. The Yekaterinburg metro is one line running north to south, and it took 19.3 per cent of all public transport rides in the city in 2025, against 18.1 per cent a year earlier.

Every surface comes with its exact station address, plus a photo and a rate-card price where they are available. We check availability before sending a quote, and we review the artwork before printing.

Yes. The busiest places, as the city reports name them:

• Koltsovo airport — 8.4 million passengers in 2025, over 100 destinations
• Yekaterinburg-Passazhirsky station, plus four more stations inside the city
• Yekaterinburg-EXPO, the INNOPROM fairground: the next edition here runs 5–8 July 2027
• Ural Federal University — 50,000 students, 4,400 of them from abroad

The event calendar is dense: in 2025 the city held 115 major events with more than 2 million participants between them; Ural Music Night alone drew 450,000 people.

There is no blanket ban on the centre: the limits follow the zone. Inside the historic zone there are three — placement sites must stand at least 50 metres apart, wall-sized brandmauer banners are banned (as they are in the central zone), and an address near a cultural heritage site picks up federal law No. 73-FZ. The regional concept draws the outline of the zone along these streets:

• Mamina-Sibiryaka
• Shevchenko
• Vostochnaya
• Pervomayskaya
• Sofyi Kovalevskoy
• Malysheva
• Lunacharskogo
• Kuybysheva
• Moskovskaya
• Chelyuskintsev

The residential zone is bounded block by block, and a specific address is checked against the regional placement scheme: the ministry publishes the sites in force as an interactive map.

The region issues them, not the city hall. Sverdlovsk Oblast law No. 86-OZ of 20 July 2015 moved nine advertising powers away from Yekaterinburg for eleven years, and since 1 January 2016 they are exercised by MUGISO, the Sverdlovsk Oblast ministry for the management of state property: the placement scheme, the permits, and the orders to dismantle unauthorised structures.

There is one exception — structures in the right-of-way and roadside strips of federal, regional and inter-municipal highways. The city kept only the contracts for structures that use municipal property, which is why the map of legal sites is published on the ministry site and not on the city portal.