Outdoor advertising in Rostov-on-Don

A month starts at RUB 14,400, and a typical catalogue address runs about RUB 118,000. The price sits on the card next to the address where the owner has published one, and a quote is built from your list of addresses and dates, volume included.

The spread is set by the rules rather than by the rate card. The Regulation on advertising and information structures (city duma decision No. 834), in its 2015 wording, caps the area of one display face on a free-standing structure at 6.0 m² in the historic centre, 10.0 m² in the belt around it and 75.0 m² everywhere else. The classic 6 × 3 m board is therefore sold outside the centre.

Advertising faces in the catalogue: 11,025. Addresses under them: 3,705. Owners: 12. Each face carries an exact address, plus a photo and a rate-card price where the owner has published them, and we confirm availability with the structure owners.

The list of sites itself is held by the city in its advertising placement scheme, adopted as city duma decision No. 909 of 18 August 2015. That scheme is not final: it is amended almost every year, the last time in October 2025. So whether a structure is standing is confirmed by its owner, not by the document.

Formats in the catalogue: 11. The leading format is "Billboards", and its faces number 5,268. The city names its free-standing types itself and fixes the display size for each (2015 wording of the Regulation):

• billboard 6.0 × 3.0 m, lower edge at least 4.5 m up;
• city-board 3.7 × 2.7 m, lower edge at least 3.5 m up;
• supersite 15.0 × 5.0 m, lower edge at least 11.0 m up;
• pillar 1.4 × 3.0 m, internally lit, and pylon 1.2 × 1.8 m;
• poster stand 1.2 × 1.2 m and poster column 4.3 × 1.88 m — event posters only;
• wayfinding sign, LED screen, flagpole, stele.

On buildings the Regulation names the wall sign, the projecting sign, the wall-wrap banner, the media facade, the window display and the rooftop structure. Dimensions are worth checking against the current wording: the act has been amended repeatedly, most recently in 2026.

Article 18 of the city charter divides Rostov-on-Don into eight raions; raions carrying addresses: 8. They are very different places:

• Kirovsky — the historic and business core, seat of the district, oblast and city authorities;
• Leninsky — the Central market, Gorky park, the cathedral, the conservatoire;
• Proletarsky — historic Nakhichevan-on-Don, Teatralnaya square, the river port;
• Pervomaysky — the Rostselmash plant, Ostrovsky park, Selmash railway station;
• Oktyabrsky — two universities, the Trud stadium, the RIO mall;
• Sovetsky — the Western housing estate along Stachki prospekt;
• Voroshilovsky — the Northern housing estate, Komarova boulevard, Druzhba park;
• Zheleznodorozhny — from the Temernik river to the Azovsky raion boundary, mostly private housing.

Yes. The most self-contained cluster is the left bank of the Don, which the general plan calls the site of a new sport and business centre: the Rostov Arena stadium, the Arena Expo exhibition centre and the MEGAMAG mall at 1 Poymennaya street.

Flow there is driven by events, not residents: on FC Rostov match days the city extends six bus routes to MEGAMAG, boarding at the Rostov Arena alley stop. The right bank holds the Horizont mall at 32 Mikhaila Nagibina prospekt, the Zolotoy Vavilon at 25 Malinovskogo street and Rostov-Glavny station. The MEGA mall appears in city announcements but stands in Aksay, outside the boundary.

Digital surfaces: 1,485 of 11,025. Take a screen when the creative and the schedule have to change mid-campaign; take print when one creative for the whole term matters more.

In central Rostov part of that choice is made for you: in zones one and two the Regulation admits only structures with automatically changing content, apart from flagpoles, poster columns and poster stands. Video screens and media facades go only on windowless blank end walls, never on a building facing housing. An amendment of 24 February 2026 added a type of its own, the volumetric-image screen, whose display sits in more than one plane.

What sets the density of the network is the clearance table of the Regulation on advertising and information structures (city duma decision No. 834 of 21 April 2015): the minimum gap between structures depends on the format.

• 25 m — wayfinding signs, pylons, pillars, poster stands and columns;
• 50 m — city-boards, and any two neighbours of differing format;
• 70 m — billboards;
• 200 m — supersites.

From the kerb to the edge of the structure: 1.5 m for the small formats up to 5.0 m for supersites. A central reservation may carry structures only if it is at least 12.0 m wide and they are all of one type. Installation is barred at the same height as, or in line with, a road sign, and on or within 5 m of a pedestrian crossing. The figures are from the 2015 wording; the act has been amended since, most recently in 2026.

Inside a heritage protection zone a structure is refused if it obstructs or distorts the view of the monument, or sits in the sectors from which pedestrians and tourists most commonly view it. On the monument itself a sign is assembled from separate letters with no opaque backing panel, and a projecting sign is capped at 0.50 × 0.50 m against 1.0 × 0.80 m.

For buildings on Bolshaya Sadovaya street and Voroshilovsky and Budyonnovsky prospekts the architecture department draws the design project itself — an owner cannot bring one of their own. Elsewhere the owner draws it and has it approved by the department, and for listed heritage buildings by the oblast ministry of culture as well.

The city runs trams, trolleybuses, buses and electric buses; there is no underground rail transport in Rostov-on-Don — the general plan places such systems among prospective directions of development, not among operating ones.

The transport department publishes fares by mode: electric transport costs 34 roubles, a city bus 41 roubles with a transport card, 44 roubles with a bank card and 48 roubles in cash. Cashless payment works on every city route and on some suburban ones.

No: Platov airport stands outside the city boundary, in Aksaysky raion, and every page of its site carries a notice that, with the airspace closed, it is temporarily neither receiving nor releasing aircraft until further notice. The last passenger figure the airport itself published is 2.9 million for 2021, and it cannot stand for reach today.

The old airport on Sholokhova prospekt is closed, and its site — almost in the centre of the city, in the administration wording — is being built over as the Novy Rostov project. New housing estates are going up nearby: Suvorovsky, Leventsovsky, Platovsky and Nord, where no settled advertising network exists yet.