Outdoor advertising in Kazan

A month in Kazan starts at RUB 16,800, and a typical address in the catalogue runs about RUB 28,800. The price sits next to the address where the owner has published one.

The final quote depends on format, location and term: central avenues cost more than residential districts, and a long booking is priced differently from a single month. We confirm availability with the structure owners before sending it.

Advertising sides in the catalogue: 2,689; addresses under them: 1,150; owners: 13. Each side carries an exact address and its format, plus a photo and a rate-card price where the owner has published them.

The city market is not only billboards: roughly a third of all Kazan structures sit on bus shelters, kiosks and wayfinding signs, according to the breakdown in the municipal programme for 2026–2028.

The list is closed: Kazan installs only what decree No. 916 names. The catalogue currently offers 7 formats, and the largest group is "Billboards", which counts 1,204.

• Free-standing: the 3.0 × 6.0 m "euroboard" — the local name for the classic billboard, city board 2.7 × 3.7 m, pillar 1.4 × 3.0 m, pylon 1.2 × 1.8 m, poster column, 1.5 × 1.5 m poster panel, advertising shelter and kiosk at a bus stop, wayfinding sign — including the digital one.
• On buildings and structures: rooftop installation, building wrap, shelter panel, plus media facades and video screens — which since December 2025 may not be smaller than 150 sq m.

Large-format supersites are not on the list: the ones standing are allowed as previously installed structures until their permits expire, and the city allocates no new sites for them.

Catalogue addresses cover 7 of the city's seven districts: Aviastroitelny, Vakhitovsky, Kirovsky, Moskovsky, Novo-Savinovsky, Privolzhsky and Sovetsky.

A separate layer sits on top: a register of streets with stricter appearance requirements for structures (decree No. 6716), among them Baumana, Kremlyovskaya, Pushkina, Pobedy Avenue, Sibirsky Trakt and Chistopolskaya. On those streets the city holds the structure itself to a higher standard.

Yes. The city names the Kazan Kremlin, Baumana Street, the Old Tatar Settlement, the Kremlin Embankment and the Uram extreme park as its main attractions.

Tourist flow reached 5.1 million in 2025, 13% above the year before (executive committee report for 2025). That is a weekend audience: these addresses peak in the afternoon rather than during the morning commute.

Take a screen when the creative has to change mid-campaign — for events, sales or different times of day; take a printed surface when one creative for the whole term matters more. Digital sides in the Kazan catalogue: 176; sides of every kind: 2,689.

Digital in Kazan mostly means billboards: the city counts 159 euroboards with a digital surface, 22 media facades, 7 video screens and 25 shelter screens. One local rule: since December 2025 media facades and video screens are asked to run a static image after dark, no white background, changing no more than once a minute — the night creative is prepared separately.

There is no blanket ban on the centre — the clause that closed the historic core outright was repealed by decree No. 1997 of 17 July 2023. Three limits apply instead:

• euroboards and city boards are kept off "territories of special city significance" — squares, gardens, parks, embankments and the junctions of main streets — and out of a 100 m buffer around religious sites;
• media facades and video screens are allowed on eleven streets only, and the historic core is not among them;
• facades on the city register of supergraphics are closed to media facades.

The Kazan Kremlin protection zone is separate: it is set by a federal ministry order rather than by the city, so a specific central address is checked with the outdoor advertising department before it is booked.

The rules are the same citywide and are collected in decree No. 916. For an advertiser they come down to four:

• sound is not allowed in outdoor advertising;
• the advertising field cannot be split between several messages;
• a digital surface matches its brightness to ambient light and dims at night;
• a digital screen is kept 50 m away from the windows of homes, schools and hospitals that fall within a 120° cone in front of the advertising field.

Some grounds are closed outright: schools, hospitals and social service institutions, along with flower beds and rock gardens. Under the city amenity rules the owner has seven calendar days to repair a damaged structure, so a torn surface does not stay that way for the rest of your month.

Almost no free sites are left: the city extended every existing contract to 31 December 2034, so new lots rarely reach auction and campaigns are planned around the inventory that already stands.

Growth is not coming from billboards. Of the 60 permits issued in 2025, 35 went to shelter panels, 13 to the shelters themselves and 6 to media facades; the rest covered a kiosk, a video screen, wayfinding signs and rooftop installations. Not a single euroboard permit was issued that year. For 2026 the city has announced 28 new city-format structures on Leningradskaya, Khimicheskaya, Volgogradskaya, Korolenko, Marshala Chuykova, Rikharda Zorge and Ibragimova Avenue.