Layout/sampling in high-speed trains "Sapsan" image

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Layout/sampling in high-speed trains "Sapsan"

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Want your advertisement not just seen, but actually picked up? Placing advertising materials on Sapsan trains offers direct and unobtrusive contact with your target audience in a comfortable and inviting setting.

Target Audience

  • 447,000+ passengers per month, over 5.3 million per year

  • 43% of passengers are aged 25–39

  • Core audience: high and middle-income passengers, specialists and employees, top management, executives.

Coverage

First Class
– Monthly passenger traffic: 13,962 people
– Number of placement spots per flight: 23 spots

Business Class
– Monthly passenger traffic: 33,351 people
– Number of placement spots per flight: 48 spots

Tourist Class
– Monthly passenger traffic: 360,671 people
– Number of placement spots per flight: 429 spots

Advertising Product Formats

Format

Permissible Weight

Flyer

up to 50 g

Postcard

up to 50 g

Booklet

up to 50 g

Brochure

up to 50 g

Catalog (A4)

up to 150 g/up to 300 g

Product Samples (FMCG)

up to 50 g/up to 150 g/up to 300 g

Placement Conditions

  • Minimum order:
    – Tourist Class
    – First Class + Business

  • Additional conditions:
    – Material delivery — by the client
    – Photo report from the depot — without passengers
    – Opportunity for special projects with branded gifts (luxury segment)

Format Advantages

  • Guaranteed contact: placement directly on the passenger seat

  • Prestigious audience: specialists, executives, travelers

  • Mass reach and high engagement

  • All-season advertising — regardless of weather or time of year

Want to launch placement in Sapsan?

Contact our managers — we will calculate volumes, agree on the format and timeline, and select the class and routes for your product.

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