Saint Petersburg
Placement on the facade of the Rainbow Shopping and Entertainment Center — Saint Petersburg
Bright advertising at the point of maximum traffic
Special offer
Light cube in Leto shopping mall
Saint Petersburg
Placement of video advertising on a light cube in one of the largest shopping and entertainment centers in St. Petersburg. The format ensures circular visual contact with the audience in the central area of the mall and a consistently high level of attention.
About the Format
The Light Cube is a three-dimensional digital structure located in the open space of a shopping mall.
The video is broadcast on two sides and mirrored onto the others, creating a full-coverage effect around the structure.
The format is visible from various points in the hall and functions as an image-dominant feature within the shopping mall space.
Placement Parameters
video duration: 15 seconds
daily number of airings: 144
total airings per campaign period: 4,320
placement period: 30 days
Location
LETO Shopping Mall
Saint Petersburg, Pulkovskoye Shosse, 25, Building 1, Liter A
Audience
shopping mall's average monthly footfall — over 1.2 million people
shoppers, families, young and active urban audience
extended dwell time in the shopping mall and repeated contacts
Why the Format Works
360-degree view and high visual dominance
regular video playback throughout the day
contact with the audience during moments of leisure and shopping
suitable for image-building and reach campaigns
Contact Us
We will confirm the structure's availability, prepare placement parameters, and propose an optimal launch scenario tailored to your objectives.
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