Cityboard 3,7X2,7 Tyumen, Gertsena-Ordzhonikidze (Central Department Store)

A cityboard is a freestanding double-sided advertising structure measuring approximately 3.7×2.7 m with a glass front panel and internal backlighting, mounted on a short pole in urban areas. Often equipped with a scrolling mechanism to rotate multiple advertising posters. Smaller than a billboard but larger than a citylight.