Special offer

Advertising in the online cinema "Ivi"

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"Ivi" is the largest online cinema platform in Russia. Placing advertisements on the platform allows you to reach an active audience, ensuring direct engagement with users who are passionate about entertainment content.

About the IVI platform:

Audience: over 70 million users
Content: over 90,000 video titles, 180 million viewing hours

Audience Profile:

Gender: 58% women, 42% men
Age: core audience 25–44 years old
Audience characteristics: active online content consumers, interested in movies, series, and entertainment services

Placement Options:

Format	Capabilities	Features
Standard	Multi-roll, Bumper.	Traditional video formats shown before, during, and after content playback.
Interactive	Interactive Multi-roll (ad with interactive features).	Allows users to interact with the ad directly during viewing.
Special Projects	Multi-banner, Catalog Banner, Genre Page Banner, Content Card Banner, Promo Video, Situation-roll, Selected content, Selected kids content, Franchise, Branded Collection, Personalized "Trending Now" Collection.	Engages the audience through diverse creative formats; enables comprehensive promotion and long-term presence on the platform.
Paid Subscription Advertising	Reaches a valuable audience with Adblock installed.	Content is integrated directly into the video and is not blocked by ad blockers.

Advantages of Advertising on IVI:

Access to Russia's largest audience using online cinemas for video viewing
Wide range of formats
Ability to integrate advertising into paid subscriptions and bypass ad blockers

Want to capture the attention of millions of IVI online cinema viewers and boost your brand awareness?

Contact our managers for a consultation and to select the optimal placement format!

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