Saint Petersburg
TRK "Hollywood"
Place ads on digital screens at the entrances of the new shopping mall and capture the audience's attention as they enter.
Special offer
Advertising in the TRK "Zhemchuzhnaya Plaza"
Saint Petersburg
Digital screens at Pearl Plaza provide prominent brand visibility in locations visited by thousands of people daily.
AD.Media — digital advertising in high-traffic locations
The "Zhemchuzhnaya Plaza" (Pearl Plaza) shopping and entertainment center is one of the largest complexes in the southwest of St. Petersburg.
It features a food court, shops, restaurants, a cinema, a fitness center, and dozens of brands that attract thousands of visitors daily.
Advertising on the complex's video screens allows a brand to be at the very center of the customer flow.
Placement Format:
Format | Features | Opportunities for Brands |
Digital screens, 1st floor (7 screens) | Placement at main entrances and in the central gallery; Video duration: 15 seconds; Total block: 3 minutes; Screen resolution: 1080x1920 (vertical); Screen size: 1800×1030 mm; Format: VIDEO MP4 FHD/4K, no sound | Contact with an active shopping audience; High traffic density throughout the day; An excellent tool for image and promotional campaigns |
Digital screens, food court (5 screens, 3rd floor) | Placement in the relaxation and dining area; High contact time (audience dwell time up to 20 minutes); Video duration: 15 seconds; Total block: 3 minutes; Screen resolution: 1080×1920; Screen size: 1800×1030 mm; Format: VIDEO MP4 FHD/4K, no sound | Natural ad perception in a comfortable environment; Repeat views due to visitors' extended stay; Opportunity for creative videos with soft branding |
Digital screens, main galleries (4 screens) | Locations in key thoroughfare zones of the complex; A unified visual network with synchronized video playback; Video duration: 15 seconds; Total block: 3 minutes Screen resolution: 1080×1920; Screen size: 1800×1030 mm; Format: VIDEO MP4 FHD/4K, no sound | Maximum coverage of pedestrian traffic; Synchronized brand perception along the movement route; Suitable for seasonal promotions and announcements |
Why It Works:
The "Zhemchuzhnaya Plaza" shopping center is a daily flow of thousands of visitors with different goals: shopping, meetings, entertainment, relaxation.
At such moments, the viewer's attention is not overloaded with information, and advertising is perceived organically — as part of the complex's visual environment.
📍 7 screens on the 1st floor, 5 screens in the food court area, and 4 screens in the galleries provide comprehensive audience coverage.
Videos are placed in short cycles (up to 3 minutes), guaranteeing high contact frequency.
Advertising on the shopping center's digital screens allows you to:
build brand recognition in a premium environment;
stimulate foot traffic and sales;
appeal to emotions and visual memorability.
Placement Period:
Placement is possible for any duration, starting from 1 month.
Launch — from any day of the month, in coordination with a AD.Media manager.
Contact Us:
Digital advertising in the "Zhemchuzhnaya Plaza" shopping center is a format that works for recognition, engagement, and sales.
We will select optimal locations and create a media plan tailored to your objectives.
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