Saint Petersburg
TRK "Hollywood"
Place ads on digital screens at the entrances of the new shopping mall and capture the audience's attention as they enter.
Special offer
Advertising Opportunities at the "South Pole" Trade and Entertainment Complex
Saint Petersburg
TRK "Yuzhny Polyus" (South Pole) is one of the key shopping and entertainment complexes in the southern part of St. Petersburg, located in the city's densely populated districts: Frunzensky, Moskovsky, and Nevsky.
About TRK "Yuzhny Polyus"
In 2016–2018, the complex underwent a large-scale re-concepting: the main entrance, central atrium, shopping galleries, and food court were updated. Today it is a modern space with high foot traffic and a wide pool of tenants.
Address: Saint Petersburg, Ulitsa Prazhskaya, 48/50 (Prospekt Slavy, Mezhdunarodnaya metro stations)
Total area: 34,043 m²
Number of stores: 87
Parking: 350 spaces
Anchor tenants: "Perekrestok", "M.Video", DNS, "Kinograd", "Detsky Mir", "Bukvoed", "Domovoy", DDX Fitness, Mango, kari, Sokolov, Zarina, befree, O’stin, Chester, Amazing RED, SneakerBox, Ile de Beauté, "Podruzhka", Bouche, Teremok, Rostic’s, etc.
Advertising Formats and Placement Terms
Format | Description and Terms |
Facade Signs | Over 50 surfaces in the form of illuminated 3D letters and signs. |
Stickers (Revolving Door) | Horizontal double-sided sticker 1520×700 mm on the central door glass. |
Stickers (Non-Swing Doors) | A3 format, double-sided. |
Media Screen at the Central Entrance | Size 6400×468 mm. |
Flags in the Atrium | Suspended flags 1×6 m on interfloor ceilings. |
Stickers on Elevator Shaft | Placement on the 1st floor. |
Stickers on Food Court Tables | Round format Ø30 cm. |
Lightboxes | Illuminated surfaces of various formats (from 0.6×1.8 m to 1.57×2.38 m) on columns and ceilings. |
Promotions | Standard (stand up to 1×0.5 m, 1–2 promoters). |
Audio Advertising | Spot duration: up to 30 sec. |
Minimum placement period: 1 month
Advantages of Advertising Placement
The TRK is located in densely populated districts with high transport accessibility.
Attracts a family audience and shoppers of different age groups.
Combination of formats — from digital media screens to direct contact through promotions.
High foot traffic and reach among residents of the Frunzensky, Moskovsky, and Nevsky districts.
Want to launch a campaign at TRK "Yuzhny Polyus"?
Our managers will help select the optimal placement format and calculate the cost based on your objectives.
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