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Event Calendar December 2025 - 2026 by AD.Media

Dec 1, 2025 – Dec 31, 2026All cities

AD.Media brings together Russia's largest urban events, where brands can get closer to their audience.

We have selected key festivals, sports, music, and lifestyle projects that offer opportunities for vibrant integrations and direct contact with clients.

By planning your participation in advance, you can build communication that not only attracts attention but also creates a live emotional connection with the audience.

❄️ Winter 2026

Winter festivals mark the beginning of the year when people are especially receptive to positivity and emotions.

This is a season of warm communications, cozy events, and first impressions.

Here, a brand can become associated with care, a festive atmosphere, and bright moments.

Name

Category

Where

When

About the Event

Features

Opportunities

Veter Winter Fest

Market, lifestyle

Moscow

December 13-14, 2025

Moscow's most beautiful market: food court, market, lecture hall, music, atmosphere of aesthetics and celebration

Aesthetic audience with high income, couples, young Muscovites

Brand zones, photo zones, participation in markets and lecture formats, tastings

Volga Champ

Dance

Nizhny Novgorod

January 2026

Dance championship with a show program

Young, active audience focused on sports

Support for stage zones, branding, giveaways and gifts

Rosafest

Sports, lifestyle

Sochi, Rosa Khutor

January 24 – February 1, 2026

Extreme festival at Rosa Khutor: snowboarding, music, entertainment

Young, energetic audience, high engagement and lifestyle focus

Brand zone, partner activations, sampling, collaborations with musicians

Maslenitsa in Nikola-Lenivets

Art, lifestyle

Moscow

February 21, 2026

Large-scale outdoor event: art object, music, performances

Creative crowd, family-friendly format, cultural context

Partnership with art zones, themed photo zones, integrations into decor

ZOOFEST ECO

Pet

Moscow

February 28 – March 1, 2026

Festival for pet owners and brands in the pet segment

Family audience, animal lovers, thematic focus

Product presentations, brand zone, special promotions and expert consultations

🌷 Spring 2026

Spring is a season of renewal and lightness. People seek inspiration, new habits, and emotions.

For brands, this is an excellent time to talk about style, freedom, and new possibilities.

Name

Category

Where

When

About the Event

Features

Opportunities

New Star Camp

Sports, music

Sochi, Rosa Khutor

March 2026

Ski and music festival with top artists

Young, sporty, and fashionable audience

Interactive brand zones, collaborations with artists, partnership in activities

Intervals

Art, light

Nizhny Novgorod

April 2026

Media art festival in urban locations

Ages 20–35, creative and tech audiences

Interactive installations, branded art objects, light performances

Roof Fest

Music

Saint Petersburg

May–September 2026

Concerts on rooftops with views of the Gulf of Finland

Fashionable youth who love the atmosphere of St. Petersburg

Partnership in stage zones, photo zones and digital integrations

Veter Spring Fest

Market, lifestyle

Moscow

May 2026

Festival of life aesthetics: market, food court, lectures, and music

Fashionable families, audience with above-average income

Partner zones, lecture hall branding, promo and gifts

NUR

Art, light

Kazan

May 2026

Media art and evening show festival

Young audience interested in culture and art

Brand art zone, evening activations, visual integrations

Urban Culture Fest

Urban culture

Moscow

May 2026

Urban culture, graffiti, and sports festival

Young, energetic audience

Venue branding, interactive activities, street fashion integrations

☀️ Summer 2026

Summer is the season of emotions, travel, and major festivals.
Here, brands can build communication through atmosphere, music, and lifestyle — where the audience is relaxing and ready to perceive new impressions.

Name

Category

Where

When

About the Event

Features

Opportunities

Dikaya Myata

Music, pop-rock

Tula Region

June 19–21, 2026

The main open-air near Moscow, thousands of guests stay on-site

Family audience with a high level of trust

Brand zones, tent activations, large-scale promo

Stereoleto

Music, pop-rock

Saint Petersburg

June 2026

The city's main music festival

Young audience aged 20–35, with a vibrant image

Partner zones, collaborations, billboards at the entrance

VK Fest

Lifestyle, music

Moscow, St. Petersburg, etc.

July 2026

Russia's most massive festival — audience of social networks and brands

Young, digital, active audience

Large-scale stands, AR zones, digital integrations, video formats

Gamma Festival

Music, art

Saint Petersburg

July 2026

One of Europe's best festivals according to DJ MAG

Audience 25–35+, interested in art and technology

Stage branding, visual integrations, collaborations

Chess & Jazz

Music, premium

Moscow

July 2026

Boutique festival in the center of Moscow

Premium audience, cultural layer

Lounge zone sponsorship, bar branding, PR activations

Signal

Music, rave

Moscow

August 2026

The largest electronic music festival

Fashionable audience, high engagement

Partnership on stages, branded lounges, production projects

Lenmosty

Music

Saint Petersburg

August 2026

Music festival on three bridges in the city center

Massive city flow

Visual integrations, live broadcasts, partner zones

🍂 Autumn 2026

Autumn festivals are a time for cultural events, art projects, and deep meanings.
A period when brands can speak to the audience through art, mindfulness, and style.

Name

Category

Where

When

About the Event

Features

Opportunities

Blazar

Art

Moscow

TBD

Young art fair and high-society audience

Creative and elite crowd

Art zone sponsorship, participation in VIP events, integrations with artists

Beat Weekend

Cinema, new culture

20+ cities across Russia

September–November 2026

Network of documentary film screenings across the country

Audience aged 20–35, interested in culture and new formats

Partnership, integrations into screenings, digital communications

New Star Weekend

Sports, lifestyle

Sochi

September 2026

Autumn mountain festival from the creators of New Star Camp

Young, active audience, atmospheric

Branded activities, relaxation zone, joint challenges

The AD.Media event calendar is a strategic planning tool for brands that want to be closer to their audience.
By planning participation in advance, you can choose events that best fit your format, target audience, and communication goals.

AD.Media — your partner in the world of event marketing and vibrant BTL activations.

Still have questions? Contact us!

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