Outdoor advertising in Istanbul

Advertising faces in the catalogue: 145. Addresses under them: 110. Owners: 8. Every face carries an exact address, plus a photo and a rate-card price where the owner has published them. We check the availability of the addresses you pick with the structure owners.

Formats in the catalogue: 8, and "Billboards" carries the most faces — 69 of them. Istanbul has no single city-wide format grid: law 5216 gives İBB the right to fix where advertising goes and in what shape and size on roads, squares, boulevards and avenues, while the rest of the province is run by the district municipalities, one to a district. Which formats are available is therefore checked address by address.

It depends on what the structure faces. Law 5216 gives İstanbul Büyükşehir Belediyesi (İBB) the power to determine where advertisements may be placed and in what shape and size on roads, squares, boulevards, avenues and arterial roads, and article 23 sends the taxes and the hanging, allocation and maintenance fees collected there to İBB as well. Everything else inside the province is run by the district municipalities.

Which roads count as arterial is not a matter of judgement: İBB keeps a register of main arteries (ana arter) fixed by UKOME decision, and the D-100 and TEM axes are named in it.

Yes, and it sits apart from the rental: law 2464 taxes any advertisement displayed inside a municipality and its adjacent areas. It is worked out like this:

• the base is the square metre of advertising area, not the play and not the audience;
• on a multi-sided structure each face counts separately;
• a display shorter than six months is charged half the annual tax;
• the return is filed with the municipality where the display stands, and where a professional operator handles the placement, that operator remits the tax for its clients.

The law sets only a floor and a ceiling; the amounts in force are fixed by government decision, per municipality group. Some carriers are exempt outright — advertising on benches and similar equipment in public places, for one.

Digital faces in the catalogue: 79 of 145. Take a screen when the creative and the schedule have to change mid-campaign, for events and sales; take a printed surface when one creative for the whole term matters more. The choice does not move the tax: under law 2464 it is charged on square metres of advertising area, not on plays.