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Special offer

Placement on Sports.ru

All cities

Website, mobile version, apps, and Telegram Sports.ru is one of Russia's largest sports media platforms with an engaged audience that spends significant time daily on the site and in the apps.

Placement allows you to reach users across multiple environments simultaneously: in news, articles, videos, mobile formats, and the Telegram channel, amplifying the effect through frequency and diverse touchpoints.

About the Platform

Sports.ru unites a website, mobile applications, and social channels, forming a robust ecosystem around sports and lifestyle.

The platform's audience not only follows sports but is also actively interested in finance, cars, electronics, travel, real estate, and entertainment.

Audience

  • men — about 70%

  • core age 25–44

  • active urban audience

  • high engagement and deep session times

  • regular content consumption

Placement Formats

Channel

Formats

Opportunities for Brands

Website

Branding, banners, carousels, inread video

Mass reach and visual dominance

Mobile / Apps

Fullscreen, catfish, native formats

Contact on a personal screen

Video

Preroll, midroll, pauseroll

Engagement within video content

Telegram

Native posts, integrations

Trust-based contact with the audience

Advantages

  • a unified media environment instead of fragmented placements

  • increased memorability through frequency

  • flexible configuration tailored to the task and budget

  • combination of reach and native formats

When this option is good:

  • for brands without a clear understanding of the format

  • for large budgets

  • for selling "through strategy," not through a price list

Contact Us

We will select the optimal mix of formats, calculate reach, and assemble a media plan tailored to your task.

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