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Advertising on MK.RU

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Advertising on MK.RU is an opportunity to promote your brand on one of Russia's most well-known news resources. Thanks to high user engagement, MK.RU ensures broad and precise reach.

About the Moskovsky Komsomolets Website

  • Its own online editorial team creates up to 700 news items, articles, and notes daily — ranking among the TOP-3 media outlets in the Russian Internet (Runet) by this metric.

  • The website is among the TOP-10 leading media outlets in Runet.

  • One of the few resources with fully open traffic statistics.

Audience metrics:

  • 131.7 million monthly pageviews

  • 33.9 million monthly visitors

  • 1.6 million social media subscribers

  • Gender: 51% male / 49% female

  • Primary user group — 55+ years old

The core content consists of materials from the newspaper "Moskovsky Komsomolets," the leader among daily newspapers in the Moscow region.

Placement Conditions

Format

Capabilities

Features

Banner Advertising

Desktop: top banner, branding, in-read, teaser, article banner, catfish, fullscreen.
Mobile: banner, in-read, fullscreen, under article, catfish.

Maximum visibility.

Text Advertising

Articles, news, articles with KPI, article announcements.

Native format, high engagement, SEO effect.

Social Media Promotion

Article announcements on social media and messengers.

Expanded reach, contact with the audience outside the website.

Photo Gallery

Up to 20 photos with descriptions up to 300 characters, "Photo Reports" section.

Visual presentation, suitable for image campaigns.

Video

Video content placement.

Vibrant format, high engagement level.

Poll

Conducting thematic polls.

Audience engagement, feedback collection.

Online Conferences

Interviews, live dialogues.

Authoritative positioning, direct contact with users.

Special Project

Custom integrations.

Flexibility, creative solutions tailored to brand objectives.

Advantages of Advertising on MK.RU

  • Long-standing reputation and high level of trust in the resource.

  • Broad reach and variety of formats for different promotional goals.

  • Direct work with the audience — a solvent segment.

  • Opportunity for integration with social media and special projects.

  • Transparent statistics and detailed analytics of placements.

Want to launch advertising on MK.RU?

Contact our managers for a consultation and to select the optimal placement format.

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