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Placement on Sports.ru
Website, mobile version, apps, and Telegram
Sports.ru is one of Russia's largest sports media platforms with an engaged audience that spends significant time daily on the site and in the apps.
Special offer
Advertising on PARENTS.RU
All cities
PARENTS.RU is a media platform for parents with expert content. The website publishes consultations from top specialists in pediatrics, psychology, and nutrition, as well as interviews with celebrities and bloggers about parenting practices.
About the Website PARENTS.RU
1.2 million unique visitors per month
2.3 million page views per month
54 thousand social media subscribers
Audience:
78% women, 22% men
Core audience — 25–44 years old
Young and educated women, balancing career with raising children, striving to give their little ones the very best
Features:
PARENTS.RU is a resource for modern parents who trust only verified sources on matters of child development and upbringing.
Health
Ask an Expert
Development
Pregnancy
Advertising Terms
Format | Capabilities | Features |
Banner Advertising | Branding. | Broad reach, high brand visibility. |
Video Advertising | In-Read (video within thematic materials). | Emotional engagement, native presentation. |
Text Advertising | News, "Standard" article, article + social, e-com article, article + newsletter + social, integration into editorial articles, webinar with an expert. | Expert integration, audience trust, deep engagement. |
Branded newsletter to the PARENTS database. | Personalized outreach, precise targeting of the target audience. | |
Social Media | Post in VK, OK; stories and clips in VK; contest in VK and OK. | Engagement with an active audience. |
Advantages of Advertising on PARENTS.RU
Access to a target audience of parents across Russia
Opportunity for precise communication with moms and dads interested in child development
Diverse integration formats — from articles and videos to social media and e-mail
Content with a high level of trust and expert presentation
Want to Place an Ad on PARENTS.RU?
Contact our managers to select the optimal format and develop a media plan that will ensure maximum impact for your brand.
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