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Advertising on PARENTS.RU

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PARENTS.RU is a media platform for parents with expert content. The website publishes consultations from top specialists in pediatrics, psychology, and nutrition, as well as interviews with celebrities and bloggers about parenting practices.

About the Website PARENTS.RU

  • 1.2 million unique visitors per month

  • 2.3 million page views per month

  • 54 thousand social media subscribers

Audience:

  • 78% women, 22% men

  • Core audience — 25–44 years old

  • Young and educated women, balancing career with raising children, striving to give their little ones the very best

Features:

PARENTS.RU is a resource for modern parents who trust only verified sources on matters of child development and upbringing.

  • Health

  • Ask an Expert

  • Development

  • Pregnancy

Advertising Terms

Format

Capabilities

Features

Banner Advertising

Branding.
Desktop: 970x250, 300x600, sticky banner 728x90, TGB 316x196, menu button.
Mobile formats: 300x250, Native Scroller, AdButton 80x80, Fullscreen.

Broad reach, high brand visibility.

Video Advertising

In-Read (video within thematic materials).

Emotional engagement, native presentation.

Text Advertising

News, "Standard" article, article + social, e-com article, article + newsletter + social, integration into editorial articles, webinar with an expert.

Expert integration, audience trust, deep engagement.

E-mail

Branded newsletter to the PARENTS database.

Personalized outreach, precise targeting of the target audience.

Social Media

Post in VK, OK; stories and clips in VK; contest in VK and OK.

Engagement with an active audience.

Advantages of Advertising on PARENTS.RU

  • Access to a target audience of parents across Russia

  • Opportunity for precise communication with moms and dads interested in child development

  • Diverse integration formats — from articles and videos to social media and e-mail

  • Content with a high level of trust and expert presentation

Want to Place an Ad on PARENTS.RU?

Contact our managers to select the optimal format and develop a media plan that will ensure maximum impact for your brand.

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