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Special offer

Advertising on theDay.ru

All cities

We offer effective advertising placement on one of Russia's leading women's online resources — theDay.ru. This site brings together millions of female readers seeking inspiration, advice, and support in all areas of life.

About the Website theDay.ru

theDay.ru (formerly Wday.ru) is a constantly updated guide to self-discovery and self-love. Millions of female readers have trusted the resource for over 15 years thanks to collaboration with recognized experts and opinion leaders.

  • 4.6 million unique visitors per month

  • 9.2 million page views per month

  • 501 thousand subscribers on social networks

Audience:

  • 73% women, 27% men

  • Core: 25–44 years old

  • The theDay.ru girl is an active metropolitan resident balancing career and personal life

Features:

  • The website covers all areas of women's interests, inspiring and motivating

  • Real solutions: practical "how to" materials

  • Support in self-development and career

  • Relevant agenda: trends, experts, a positive outlook on life

Advertising Terms

Format

Opportunities

Features

Banner Advertising

Branding.
Desktop: 970×250, 300×600, TGB 316×196, menu button.
Mobile: 300×250, Native Scroller, Ad Button 80×80, Fullscreen.

Maximum visibility, access to a wide audience.

Video Advertising

In-Read (video within thematic editorial materials).

High engagement, native placement within content.

Text Advertising

News; "Standard" article; article + social; E-com article; article + newsletter + social; integration into editorial articles; webinar with a specialist.

High level of trust, expert positioning.

E-mail

Branded newsletter to theDay database; branded newsletter to ½ of the database.

Personalized contact, high conversion.

Social Networks

Post in VK, OK, Telegram; VK story; VK clips; contests in VK and OK.

Quick audience reaction, viral reach.

Advantages of Advertising on theDay.ru

  • Premium female audience

  • Over 15 years of trust and expertise

  • High reader engagement

  • Ability to use different communication channels within a single brand

Contact our managers to discuss details and select the optimal advertising package on theDay.ru.

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