ADVERTISING OPPORTUNITIES AT GORKI TRC

Why is the Gorki Shopping and Entertainment Center the Ideal Platform for Your Advertising?

1. Wide Reach:

The Gorki Shopping and Entertainment Center is visited by up to 25,000 people daily.
It is one of Chelyabinsk's most popular shopping and entertainment complexes with a steady flow of visitors throughout the day, including evening hours and weekends.

2. Target Audience:

• Active shoppers, families with children, youth, and representatives of the middle and upper-middle class.

• Residents of Chelyabinsk and nearby areas who regularly shop and visit the center for leisure.

• An audience open to new brands, products, and offers.

3. Effective Environment:

The Gorki Shopping and Entertainment Center unites over 150 stores, including brands such as Rendez-Vous, Guess, Pandora, L'Etoile, as well as the Lenta hypermarket, the Jungle City family center, a multiplex cinema with IMAX halls, and a food court with well-known chains (KFC, Vkusno i tochka, etc.).
Visitors spend significant time in the complex, meaning your advertising receives not only reach but also quality contact.

All Advertising Formats for Your Objectives

1. Digital Solutions:

Modern screens in the most high-traffic areas of the center:

• Video pylons near elevators and entrance zones

• Central media screens in the atrium (including transparent ones)

• Screen at the food court — to reach the audience during moments of rest

2. Classic Formats:

• Lightboxes and crystalites — static media with high visual impact

• Outdoor advertising on the facade and stele — initial contact with visitors even before entry

3. Special Formats:

• Branding of escalators and columns

• Placement of cars in galleries and the atrium

• Installations and exhibitions in the central areas of the center

4. Promo and Event Marketing:

• Promotional campaigns, tastings, presentations

• Events in the center's parking lot: festivals, test drives, mass activities

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Advertising at the Gorki Shopping and Entertainment Center is an Investment in Results

It's not just placement.

It's direct access to the city's active audience, strengthening image and recognition, and boosting sales through effective visual contact at the point of decision-making.