Advertising opportunities on Ecoplatform image

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Advertising opportunities on Ecoplatform

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Ecoplatform is the largest federal network of reverse vending machines (smart devices for collecting plastic and aluminum containers), installed in shopping malls, stores, and other high-traffic locations.

About the Ecoplatform Project

The mission is to form new eco-habits and instill a culture of conscious waste management.
Today, Ecoplatform is:

  • 70 regions of Russia

  • over 1000 reverse vending machines

  • more than 160 million collected bottles and cans

Audience:

  • 51% — men, 49% — women

  • Core: 25–44 years old

  • A community of active and eco-conscious people.

Placement Conditions

Format

Description

Advertising on reverse vending machines

  • Screensavers — video playback on reverse vending machine screens.

  • Screen branding — banner display when returning bottles and cans.

In-app advertising

  • Promotions — promo code, barcode, or link.

  • Stories — customized series in a dedicated section.

  • Intro screen — pop-up window upon app entry.

  • Banner on the main page.

  • PUSH notifications.

Why Ecoplatform is a Tool for Sustainable Marketing

  • Builds a positive image and enhances brand loyalty

  • Provides direct contact with the target audience

  • Placed in high-traffic locations

  • Allows integration of unique user offers

Contact our managers — we will select the optimal placement format and develop a campaign tailored to your goals.

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