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Placement in the in-flight magazines of the airline "Rossiya" Rflight
Advertising in the in-flight magazine of Rossiya Airlines — connecting with passengers during the flight, at the moment of peak attention to printed content.
Special offer
Advertising placement in the "Chtivo" magazine
Jan 1, 2025 – Dec 31, 2027All cities
Possible placement on the journal's online resources – a post on Telegram, integration into YouTube.
"CHTIVO" is a media outlet that makes history the main trend. Our readers are millions of curious people who want to understand how the past influences the present and the future.
Reach: over 1 million users
Average publication reach: 1–3 million views
Audience:
Gender: 60% men, 40% women
Age: 25–44 years old — the core audience
Geography: Moscow, St. Petersburg, Yekaterinburg, Kazan, Minsk, Novosibirsk, Sochi, Krasnodar, and other major cities
The project is also actively read abroad — from London and Frankfurt to CIS countries and Asia
Project Ecosystem:
YouTube channel: 310,000 subscribers, average video view count — from 300,000
Telegram channel: 94,000 subscribers, post reach — up to 190,000
Magazine: circulation of 60,000 copies, distribution — across Russia and in premium networks ("Azbuka Vkusa", Russian Railways, airports, VIP lounges, OZON)
Placement Formats:
Format | Description | Advantages |
Integration into the "CHTIVO" YouTube Channel | Brand mention or native story in an episode | Multi-million reach, high engagement, and audience trust |
Post in the Telegram Channel | Separate publication or integration into a post with episode context | Fast audience reaction, high CTR, and precise targeting of subscriber interests |
Material in the Magazine | Page, spread, or special project in the print version | Image-building format, prestigious environment, and reach of a premium audience |
Gatefolder / Cover | Spread with a branded insert at the beginning of the issue | Maximum visibility, high brand association with content |
Editor's Letter | Native text from the editorial team with brand integration | High level of trust, personalized presentation |
Internal Spread / 1/3 Page | Classic advertising formats | Effective tool for visual reach and brand mention |
Special Project | Collaborative content (interview, series of publications, video, report) | Flexible format, integration into media style, creativity tailored to client goals |
Advantages of Placement with "CHTIVO":
Multi-platform ecosystem: magazine, YouTube, Telegram, website
Strong reputation and audience trust
Content that readers discuss and share
Ability to combine digital and offline placement
Individual concept development tailored to the brand
Want to tell your brand's story through media read and watched by millions?
Contact us — we'll select a format that perfectly fits into "CHTIVO" content.
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