Placement in the RZD Passenger Magazine image

Special offer

Placement in the RZD Passenger Magazine

All cities

"Comfortable Life on the Move" — the official full-color glossy magazine for passengers of Russian Railways.

The publication is distributed on long-distance trains, high-speed trains, and in station business lounges. It is an effective advertising channel with high audience reach and trust.

Geography and Distribution:

  • On Sapsan and Lastochka trains (business class carriages)

  • In FPK's enhanced comfort carriages: VIP, SV, coupe, and improved seated classes

  • In business lounges and official delegation halls at stations

Circulation and Audience:

  • Circulation: from 140,000 copies monthly

  • Reach: up to 1,800,000 readers per month

  • 77 regions of Russia covered by the railway network

  • 86,000 km of Russian Railways routes

  • 70% of passengers — trips up to 700 km

Passenger Profile:

  • 50% — men, 50% — women

  • Most (47%) are aged 31–50

  • 71% — have higher education

  • 46% — managers and business owners

  • Main trip purposes: business trips (52%), family (22%), travel (17%)

Placement Formats:

  • Page

  • Spread

  • ⅔ page

  • ½ page

  • ⅓ page

  • 3rd cover

  • 4th cover

  • Spread before the first editorial article

  • Spread in the first third

  • Page before the first editorial article

  • Page in the first third

Technical Specifications:

  • Page — 210×270 mm

  • Spread — 420×270 mm

  • 1/2 page (horiz.) — 210×131 mm

  • 2/3 page (vert.) — 115×236 mm

  • 1/3 page (vert.) — 55×236 mm

Discounts and Surcharges:

  • 5% discount — for placement in 3–5 issues

  • 10% discount — for placement in 6 or more issues

  • 15% surcharge — for advertising in a specific location or for sequential ad placement

Why Advertise Here:

  • Direct access to a broad audience with high income levels

  • Sustained attention to the magazine during the journey

  • Prestigious brand positioning alongside Russian Railways (JSCo RZD) content

  • All-season, all-weather nationwide coverage

Want to Calculate the Cost and Choose a Format?

Contact our managers — we will advise, select formats, and prepare a proposal tailored to your target audience.


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