Special offer

Advertising placement on digital backpacks

All cities

Draw attention to your brand with an unconventional and high-tech advertising format — backpacks with LED screens. This modern solution ensures live engagement with your audience anywhere in the city.

What is a digital backpack?

This is a lightweight and ergonomic backpack with a built-in 21.5" FULL HD screen, an eye-tracking recognition system, and built-in GPS navigation. It is secured on the chest and positioned at eye level for passersby, ensuring comfortable viewing of video content.

Technical specifications:

Battery life: up to 8 hours
Supported formats:
• Video — MP4, MOV, FLV, AVI, MKV, WMV
• Static — JPG, PNG

Geography and placement conditions:

Moscow and Moscow Oblast

Package	Min. number of days	Total hours in package
Exhibitions (from 3 backpacks)	2	48
Basic (from 5 backpacks)	5	100
Optimal (from 10 backpacks)	5	200
Maximum (from 20 backpacks)	4	320

Regions

Package	Min. number of days	Total hours in package
Basic (from 5 backpacks)	6	180
Optimal (from 10 backpacks)	7	280
Maximum (from 20 backpacks)	5	400

Reporting and control:

Unique views via the eye-tracking recognition system
Data on time, geolocation, and duration of displays
Statistics on QR code scans and clicks
Promoters' routes and movements available in real-time

Format advantages:

Your advertising is on the move. Promoters show videos in any district and at any events.
100% attention. The element of surprise, brightness, and dynamic nature of the medium create high response and viral effect.
Live interaction. Support for QR codes, dynamic ads, and offline promotions.
Only your advertising. 1 backpack = 1 advertiser. All airtime belongs to you.
Reporting with eye-tracking recognition. You receive not just the number of impressions, but precise data on unique views and audience engagement.

Ready to amaze your audience and strengthen brand contact?

Contact our managers — we will select locations, create a package, prepare content, and launch your campaign on digital backpacks!

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