"Real Estate": Launching a new large-scale section – your primary resource in Russia's housing market

"Real Estate" is your new center of expertise.

What you will find in the new section:

"Purchase" Section:

• Comprehensive guides: Step-by-step instructions for choosing a property (new build vs. resale, location, layout), detailed breakdown of mortgage programs (terms, rates, refinancing, government support), legal aspects of the transaction, and verification of the property's legal status.

• Developer selection criteria: How to assess a developer's reliability, what to look for in the equity participation agreement (DDU), analysis of the company's reputation and history.

• Practical case studies: Real stories and analysis of buyer mistakes.

"Sale" Section:

• Pricing strategies: How to accurately price your property for a quick and profitable sale.

• Pre-sale preparation (Home Staging): Tips for improving the property's appeal with minimal investment.

• Legal security: A complete checklist of necessary documents, tax aspects of the sale, how to avoid fraudulent schemes.

• Property marketing: Effective channels for promoting your listing.

"Trends" Section:

• Timely analytics: Regular reviews of price dynamics, supply and demand in key regions of Russia.

• Forecasts and prospects: Analysis of the impact of macroeconomic and legislative changes on the market from leading experts at well-known realtor (e.g., CIAN, Etazhi, Inkom) and consulting (e.g., Knight Frank, CBRE, Nikoliers) companies.

• New housing and investment formats: Reviews of apartments, co-living spaces, promising segments of commercial real estate.

"Experts" Section:

• In-depth interviews: Exclusive conversations with leading analysts, economists, and market participants about the current state and future of the sector.

• Author columns: Opinions and assessments from recognized professionals on the most pressing and relevant issues.

• Ratings and research: Consolidated data and key takeaways from industry reports.

"Rental" Section

• Market reviews: Dynamics of rental rates by district and housing type in Moscow.

• Rights and obligations: Legal nuances of lease agreements for tenants and landlords.

• Search tips: How to quickly find suitable housing and verify the owner.

For our partners and advertisers:

The new "Real Estate" section is a unique opportunity to deliver your offer to a highly targeted and interested audience: active buyers, sellers, tenants, private and institutional investors, as well as market professionals. We offer a wide range of media placements for effectively promoting your services, properties, or brands:

• Maximum reach: Topline banner, Page branding.

• Deep immersion: Fullscreen ads, Pre-rolls before videos (if applicable).

• Native integration: Banners under articles, Sponsored materials.

• Mobile audience: Specialized formats for smartphones and tablets.

  Contact our advertising department to discuss custom packages and special offers.